• Featured Brand: Mad Penguin Skincare

    Mad Penguin was founded with the non-toxic revolution in mind. They create safe, high performing skin care products in small batches. Everything is made from 100% natural plant-based ingredients, without fillers and nasty chemicals. They believe in transparency, in taking care of the planet, and have a strong stance against animal testing. Join the non-toxic revolution get 25% your first purchase with the code Leapingpenguin.

  • Cruelty Free Shopping Guide App

    Our app for Androids and iPhones literally puts the most up-to-date cruelty-free shopping guide at your fingertips. Updated daily, easily searchable, and with scanner functionality, it's also FREE to download! 

  • CQP graphic

    We are excited to announce the launch of the Leaping Bunny China Qualification Program to help current Leaping Bunny certified companies enter the Chinese marketplace while remaining in compliance with our cruelty-free Standard. To accomplish this, Leaping Bunny is partnering with trusted regulatory experts Knudsen&CRC, based in Shanghai, China, to ensure a company’s registration dossier does not include animal testing, along with post-market monitoring after sales commence.

  • Recommitment image

    See which companies successfully recommitted to the Leaping Bunny Program last year and which ones did not. 

What Leaping Bunny Does

Since 1996, the Leaping Bunny Program, operated by the Coalition for Consumer Information on Cosmetics in the US and Canada, has been connecting compassionate consumers to cruelty-free companies under its Corporate Standard of Compassion for Animals. Companies must pledge to end animal testing at all stages of product development in addition to recommitting to the program annually and being open to third party audits.

Number of Leaping Bunny Certified Brands

Number of Leaping Bunny Certified Companies

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