ANIMAL FRIENDLY PLATES AVAILABLE! (short blurb)
Massachusetts now offers a specialty plate that helps reduce the number of homeless animals.  Order a plate online at www.mass.gov/rmv.  For more information, please visit http://www.petplate.org/.  

HELP DRIVE DOWN PET OVERPOPULATION! (medium length blurb)
Everyone in Massachusetts who loves animals can now help reduce the number of homeless animals with one of these new plates!  The animal friendly plates, which feature a silhouette of a dog and cat and the phrase “I’m animal friendly,” are available from Massachusetts Registry of Motor Vehicles.
The cost for the plate is $40, $28 of which will benefit local spay and neuter programs. The remaining $12 is a one-time only fee to cover the cost of manufacturing.  Upon renewal, the entire $40 will benefit spay and neuter programs. To order an animal friendly plate, visit your local full service branch of the Registry of Motor Vehicles or order online at www.mass.gov/rmv.  For more information, please visit MAC’s website at http://www.massanimalcoalition.org/.

“I’M ANIMAL FRIENDLY” LICENSE PLATES PREVENT PET OVERPOPULATION (longer blurb)
Everyone in Massachusetts who loves animals can now help reduce the number of homeless animals with one of these attractive plates.  The animal friendly plates, which feature a silhouette of a dog and cat and the phrase “I’m animal friendly,” are on sale at the Massachusetts Registry of Motor Vehicles.  It is estimated that approximately 725,000 animals are homeless each year and six million dollars is spent to care for them. Funds raised from the license plates will drastically reduce the number of homeless pets, as well as the amount of taxpayer money needed to care for them. 
The cost for the plate is $40, $28 of which will benefit local spay and neuter programs. The remaining $12 is a one-time only fee to cover the cost of manufacturing.*  Upon renewal, the entire $40 will benefit spay and neuter programs. The license plate program is run by the Massachusetts Animal Coalition (MAC), an organization comprised of animal welfare professionals and volunteers who work together to decrease the number of homeless, neglected, displaced and abused animals in Massachusetts. MAC members include shelter and humane society professionals, veterinarians, animal control officers, pet supply retailers, feline rescue representatives, canine breed rescue representatives and cruelty investigators.  To order an animal friendly plate, visit your local full service branch of the Registry of Motor Vehicles or visit them online at www.mass.gov/rmv.  For more information, please visit MAC’s website at http://www.massanimalcoalition.org/.
* There is also a $20 one-time plate swap fee charged by the Registry of Motor Vehicles

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A note about the web address for the plates:

The web address http://www.petplate.org/ also links to the MAC website (http://www.massanimalcoaltiion.org/ or http://www.massachusettsanimalcoalition.org/). 

The web address http://www.petplate.org/ is easier to remember in some circumstances and is an alternative for uses where someone may not remember the full MAC web address.  So far, we have used the http://www.petplate.org/ on T-shirts and for the radio ad times when people may only see/hear the website quickly.